# HEED

> HEED builds decision-intelligence tools that surface hidden patterns in business, family, and church leadership — so leaders can act on clarity instead of reacting to noise.

HEED is a product studio founded by Jordan Valverde. It exists at the intersection of theology and technology: every product is built from a Christian worldview where the imago Dei — the belief that human beings bear the image of God — is the anchor. AI is a powerful tool, but organic consciousness comes from God, not algorithms. HEED uses AI to augment human judgment, never to replace it.

The HEED ecosystem spans five domains: Family, Community, Church, Leadership, and Business. Each domain has a dedicated product designed to give leaders predictive insight before they commit to a decision. HEED started in a family of eight — every product began as something we needed first.

## Site

- [HEED — Home](https://takingheed.com): The hub for the HEED ecosystem. Surface what matters before you commit.
- [About](https://takingheed.com/about): Five problems that kept showing up — why HEED builds what it builds.
- [Church Partnership Program](https://takingheed.com/churches): Partner with HEED to bring Keep and Overflow to your congregation.
- [Classical Conversations Families](https://takingheed.com/cc): Exclusive offer for CC families — extend intentional formation into weekly family connection and personal capacity.

## Products

- [Keep](https://keep.takingheed.com): Weekly family check-in platform. See how your family is really doing — not how you assume they're doing. Every member gets a voice, including the kids.
- [OpenPlay](https://openplay.takingheed.com): Social app for pickleball communities. Find your court, find your people. Play together, not just post about it.
- [Church OS](https://churchos.takingheed.com): We train church teams to build and own their own digital tools — no vendor dependency.
- [Overflow](https://overflow.takingheed.com): Burnout and capacity assessment. Maps your capacity across every area of life so you can act before the crash.
- [The HEED Report](https://report.takingheed.com): Simulation-driven decision intelligence. Test your next decision before you make it.

## Optional

- [Privacy Policy](https://takingheed.com/privacy): How HEED handles your data.
- [Terms of Service](https://takingheed.com/terms): Terms governing use of HEED products.